You know I love talking about YouTube equipment. That’s why I created a new Facebook group dedicated to YouTube equipment because I love geeking out on it. But when it comes to making a successful YouTube video, how much does the equipment really matter?
It was a quick video I made on a random weekday and if you watch the video you can see I didn’t even configure my webcam settings before recording because the auto-focus is jumping around and I’m overexposed because I just turned on my lights and started recording.
But it’s my most popular video because of the content and what the viewers gained after watching it. That video introduced many people to video editing apps for YouTube and they apparently appreciated the video because 95% of the feedback is a thumbs up.
So before recording any video, first ask yourself “What’s the transformation I want my viewer to have after watching my video?”
Now is this to say gear doesn’t matter at all? No. I like to think of YouTube gear similar to food.
When you’re on a tight budget, you can get by with just eating rice and beans and still continue living and breathing because it’s all just calories at the end of the day. And let’s say you had some nice hot rice and beans one day and you went to an amusement park. The first thing you’d do is search frantically for a bathroom. But after that you could have one of the best days of your life because it’s not about what you ate that day, but rather what you experienced that day.
But if you could visit that same amusement park and instead of eating rice and beans you have the choice and the budget to have some chicken and waffles, maybe some cotton candy and ice cream, or if you’re feeling crazy maybe a healthy salad. You would most likely choose that, right? Same with camera gear.
It’s not necessary to have the best equipment, but if you have the ability and budget to use high-quality gear then yes it makes more sense to do that so you can maximize your videos’ appeal to the viewer.
So if you want to become a better YouTuber and learn about all the different kinds of equipment for any budget, I encourage you to come join us inside the YouTube Equipment Facebook group. I created it exclusively for us YouTubers, and there’s already 300+ members in there sharing links and advice for each other.
Remember: Equipment isn’t everything, but it is part of the journey to success.